Meet Atma
We’re Leticia Fornari and Sarah Thornton. Internet friends turned business partners. We met on TikTok when Leticia was moving to San Antonio, bonded instantly over food and being chronically online, and quickly realized we work together just as well as we laugh together.
Our studio was born out of one dinner, one collaboration, and one big realization: the San Antonio food scene and surrounding industries, such as wellness, fitness, and hospitality, deserve creative partners who obsess over details and move as quickly as the trends do. That’s where we come in.
We bring the polish of white-glove service, but with the warmth (and wit) of your best friends. We’re not just marketers—we are the demographic. We know what grabs attention, what gets scrolled past, and how to deliver content that feels fresh every time. Quick execution, sharp trend forecasting, and an eye for detail are what set us apart.
If you’re in food, hospitality, wellness, or fitness and want creative partners who just “get it,” you’re in the right place.
Leticia
The creative eye behind the studio. With a background in agencies, food and beverage, and hospitality, she’s worn many hats as an account manager, project manager, and designer, which makes her as detail-oriented as she is artistic. Her specialties are typography-driven design, brand aesthetics, and social media trends, all delivered with her signature quick turnaround.
She’s the right-brained creative of the duo, equally obsessed with beautiful visuals and well-organized spreadsheets (yes, she has spreadsheets for her spreadsheets). Clients rely on her for design that elevates their brand and honest, no-fluff feedback that makes their content stronger.
Outside of the studio, Leticia was born in Brazil, loves food and fashion, and occasionally tries her hand at DJing. She brings that same playful, experimental energy into her work, making everything she touches look and feel intentional.
Sarah
The strategist and storyteller of the studio. With experience spanning wine, wellness, retail, corporate, weddings, and creative projects, she knows how to connect with people and capture what makes them stand out. Her specialties are trend forecasting, strategy, and content creation, and she has a knack for breaking down barriers so clients can shine.
She’s the big-picture thinker with a color-coded calendar, the one who keeps projects moving, and the ultimate trend hawk. Clients come to her for fresh ideas, actionable how-tos, and content that feels both thoughtful and timely.
Outside of work, Sarah is a fitness girl through and through. A fitness instructor and marathoner, she’s usually spotted at local coffee shops, chatting with half the town before she finishes her latte.
Our Approach
We blend strategy and creativity like your favorite cocktail, balancing sweet and bitter. Every project starts with a plan, a trend forecast, and a clear goal. We move fast, think big, and keep it playful. Clients get polished results without the stiff agency vibes. White-glove service from your best friends.
Our Values
Wellness, balance, and creativity guide everything we do. Good work comes from curiosity, focus, and play. We celebrate bold ideas, take care of our clients and ourselves, and have fun while we do it. We create with intention, work with heart, and turn ideas into moments.
