We partnered with Ananda Saba to bring her vision of a Brazilian swimwear brand to life. In our very first meeting, she shared her idea, and within ten minutes the logo that would become the foundation of her brand identity was created. The mark is a minimalistic, lowercase logotype featuring a subtle drop of water detail on the letter “a”, a nod to both the product and the effortless sophistication of the brand.

Since its launch, the brand has been worn by names such as Alix Earle, Alessandra Ambrosio, and Teresa Giudice, and featured in publications including Vogue, Elle, and Harper’s Bazaar. This simple yet distinctive logo continues to carry the brand’s aesthetic across collections, campaigns, and global recognition.

It was an honor to collaborate with Ananda on the early stages of her brand and see it grow into a label celebrated by both industry leaders and consumers alike.